10) About the Writer: Writing Effective Writer Biographies

As discussed before, incorporating EAT helps enhance content quality and helps more people discover the developed content.

Apart from ensuring EAT within our content, we need to ensure that we have effective writer biographies that support the developed content.

In this discussion, we will understand how to ensure effective writer biographies through applying EAT and other best practices.

1. Expertise

• When considering the expertise factor for author biographies, expertise refers to the credentials or experience the author has.
• Medical content is best supported/expertised through medical professionals, for example, and similarly, relevant experience or education qualifies as expertise.
• However, if one does not have a degree, expertise can be demonstrated through lived experience or other ways. For example, being an active listener for 7 Cups for 3 years does demonstrate expertise in listening and supporting mental health concerns.

Note: To keep up with the Expertise factor’s need, 7 Cups currently either pairs content writers with experts and content is published through the expert profile with the writer biography contained at the end of the co-authored article, or publishes writer works through a shared account called “7 Cups Community, Global Support” - the biography of this account is optimized to reflect EAT.

2. Authoritativeness

• Authority in terms of an author biography refers to the number of citations the author has. This includes their publications and other published content, as well as any reviews or things that show the impact or quality of their work.

3. Trust

• Trust is also determined by an author’s citations - trusted authors have published content for websites and publications that score high on EAT factors.
• Trust is also established through the quality of an author’s content.

Activity

Using the factors discussed above, write a biography for your prospective articles at 7 Cups. Feel welcome to include your real name/pseudonym or first name - anything you are comfortable with being prospectively published!

After you have written the brief paragraph-form biography, point out what parts of the biography highlight each of the EAT factors.

Respond to at least one other trainee’s biography and comment your feedback for improvement.

Bonus (Optional): Consider starting a 7 Cups creator portfolio here!

📌This post is brought to you by the Content Development and Marketing Team. You can find information on the program here.